Active Mail Features

Campaign Design

Template Libraries

List Building

Subscriber List Management

Campaign Distribution

Analytics & Reporting

Security

The following articles, snippets and
 hints hereunder, may assist you
 further with the aspects relating to
 eMarketing.

Click on the links below:

The email contact list: Your most
 valuable sales asset.

What can you do to improve the
 success of your email campaigns?

Why should you be maintaining
 customer lists?

Building a contact list.

                                       The biggest advantage that electronic marketing
                                     holds over the traditional method, is the fact that the 
                                 campaigns are measurable. Through the analysis of the
                                  reports that are generated. After printed brochures are
                               posted or delivered, the sender has no idea of what happened happened to the brochure after distribution. The sender does not know who read the content, or to whom the brochure was referred, but with the electronic format this information is available.

After distribution, every campaign has a set of reports available for interpretation. The information for analysis by way of reports is:

Successful Deliveries

Bounces

Opens

Click Through
Referrals

Additional info to follow...