The biggest benefit that email holds for sales people and marketers alike is the ability to target individuals within a company. Email marketing offers you the ability to target all the key individuals within all your client companies at exactly the same time. Campaigns can be managed over shorter periods of time, because the time it takes postage to reach its intended destination doesn’t have to factored in to the campaign, as is the case with traditional postal mail (snail mail).

The low cost of correspondence delivery as opposed to traditional postal mail, makes email marketing perfect for bulk distribution. The difference in price between 1 delivery and 1000 is nominal, when return is measured. The golden rule of eMarketing remains: “The more people you send your campaigns to; the more effective your campaigns are going to be.”