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The following articles, snippets and hints hereunder, may assist you further with the aspects relating to eMarketing.

Click on the links below:

The email contact list: Your most valuable sales asset.

What can you do to improve the success of your email campaigns?

Why should you be maintaining customer lists?

Building a contact list.

What can you do to improve the success of
your email campaigns?

The golden rule of eMarketing is: “The more people you send your campaigns to; the more effective your campaigns are going to be.” An important consideration to this rule, is the quality of the list. Your contact list could be large, but if you don’t target the right people, your campaign success will be seriously detrimented.

You need to ensure that the individuals within the list are those to whom the correspondence will carry some value. It would be unproductive to send product promotional material to someone in the accounting office who has no control over procurement decisions. Sending information that has no relevance to an individual is a sure-fire way to irritate them.

A strategy to help you grow a quality contact list.

The responsibility to grow your contact list cannot be left to one person in your organisation, for the simple reason that one person cannot be party to every relationship that everybody in your company shares with the individuals from your customer company.

Everybody in your organisation needs to buy in to the need to record the details of strategic individuals at your customer companies. In short, you need to know your customers; you need to know the individuals who collectively make up the company that you call customer.

You shouldn’t only target the buyers.

eMarketing has the constructive ability to influence purchasing decisions. Sales representatives target buyers because they are the individuals who place the orders. Sounds logical… but if you could target, and influence the decisions of the people who actually use the goods that are ordered, you have power and influence over the size and the orders placed by the buyers.

PA’s, secretaries, admin staff and general employees are always looking for ways to maximize their working environments, and if you can promote products that could improve their workspace, these will definitely form part of the next order that the buyer places.