Active Mail Features

Campaign Design

Template Libraries

List Building

Subscriber List Management

Campaign Distribution

Analytics & Reporting

Security

The following articles, snippets and
 hints hereunder, may assist you
 further with the aspects relating to
 eMarketing.

Click on the links below:

The email contact list: Your most
 valuable sales asset.

What can you do to improve the
 success of your email campaigns?

Why should you be maintaining
 customer lists?

Building a contact list.

                               The Active Mail system has been designed to facilitate the
                               electronic marketing (eMarketing) component of the Office
                               Active web offering. Being electronic, the eMarketing campaigns will include the promotions of the products and brands on offer within the traditional printed flyers. The eMarketing campaigns will serve to compliment and reinforce the general marketing campaigns by reaching those who have not received the printed versions, and reinforce the campaign with those that have.

The promotional items will be drawn up into multiple promotional emails, so that these can be distributed at regular intervals to ensure maximum impact. All the relevant artwork and content pages will be made available to you the member, within your personal account. All that is required by you is to attach the relevant campaign to your subscriber list and send it.

One of the benefits of the electronic medium is the ability to represent information in a multi-dimensional format. It offers the ability, through minor adjustments to the content and style of the reference pages, to reuse the pages as dedicated information mediums from the member website. The additional information available for a product type could be useful to visitors of your website even though the promotion is no longer valid.

Example: Powis Fastback Binding

Even though there is no active campaign, the information contained as part of an initial campaign remains a valuable sales tool after the expiration of the campaign. Click here … to view the Powis newsletter, but be sure to click through to all the reference pages through the links in the newsletter as well as the information pages.