Active Mail Features

Campaign Design

Template Libraries

List Building

Subscriber List Management

Campaign Distribution

Analytics & Reporting

Security

The following articles, snippets and
 hints hereunder, may assist you
 further with the aspects relating to
 eMarketing.

Click on the links below:

The email contact list: Your most
 valuable sales asset.

What can you do to improve the
 success of your email campaigns?

Why should you be maintaining
 customer lists?

Building a contact list.

                                 The Active Mail distribution utility makes campaign
                                   planning simple. Newsletters and promotions can be
                                    scheduled for future distribution, making it possible to
                                 plan the promotional campaigns months ahead. The promotional templates will be made available to you by Office Active, and you determine the date and time of distribution and the system takes care of the rest.

Distribution Reports

Reports are available after every campaign distribution. These reports are important for contact list management, because they provide details relating to the campaign distribution. The reports will list all the email addresses that have received the campaign, as well as the bounces received. Bounces are the undelivered emails and the system provides a list of email addresses that bounced, and the reason for the bounce. If information has been incorrectly entered, the email will bounce, but the system will provide details of these addresses so that this information can be rectified. The next section, analytics and reports, deals with the issue of reporting in more detail.

When is the best time and day for newsletter distribution?

Content to follow …