Active Mail Features

Campaign Design

Template Libraries

List Building

Subscriber List Management

Campaign Distribution

Analytics & Reporting

Security

The following articles, snippets and
 hints hereunder, may assist you
 further with the aspects relating to
 eMarketing.

Click on the links below:

The email contact list: Your most
 valuable sales asset.

What can you do to improve the
 success of your email campaigns?

Why should you be maintaining
 customer lists?

Building a contact list.

                               Active Mail offers you the ability to create and manage
                               multiple contact lists. List segmentation, as it is termed, is
                               important because you will be communicating many
                              different types of information, the content thereof which would be applicable too a variety of different contacts, depending upon the positions that they fill at the client company.

Your client lists can be segmented and separated according to a variety of variables. You could, for example, have lists of the key contacts according to their positions and responsibilities, as discussed previously. This will ensure that you will be able to be specific in terms of your target with specific correspondence.

A big benefit to eMarketing within the office products industry is that irrespective of the positions that key personnel fill, or the departments that they work in, they will be users of stationery and office products, as a matter of course during their day to day responsibilities. By having a good list segmentation, and by ensuring that as many key personnel are subscribed to your client lists, you can achieve a targeted approach to your emarketing campaigns. It would be very beneficial to have a segmented list of all the key personnel of all your clients, who are responsible for marketing and sales, if you were launching an eMarketing promotion of presentation material.

To ensure eMarketing campaign success, it is not sufficient to merely have the buyers’ contact details, because as their position dictates, they are responsible for the placing of orders and the management of office products. If you’re in a position to target the point of need, the individuals who actually use the products, you are in the enviable position of influencing purchasing decisions through the promotion of goods directly at the point of need.